"Turn Me On" was written by Ester Dean, David Guetta and Giorgio Tuinfort. On an interview with Billboard, David Guetta said: "I am so proud of what Nicki did on this record because we know her for those crazy raps but the other record that we have, she is singing like-oh man. The world is gonna be shocked. Because they don't know her like this." "And we came up with that amazing song and she just killed it."
"Turn Me On" is an uptempo club song, with heavy beats and features Minaj out of her comfort zone.
The music video for "Turn Me On" was filmed in November 2011 by director Sanji. A sneak preview of the video was released on 27 January 2012 with the full video being released on 31 January.
Set in a steampunk world, Guetta plays a mad scientist creating his very own Nicki Minaj from mechanical parts. The clip opens on Guetta, perhaps trying out some early cosmetic-surgery tactics, putting the final touches on his Minaj doll plans. Then it focuses on the mechanisms behind the Nicki being: latex lips, brass wiring, tubing and various other gizmos.
As the song hits the chorus for the first time, fans get a view of his creation. Her plastic skin is shiny and completely bare as she slowly transforms into the very human-looking Nicki. Seemingly pleased with his creation, Guetta unleashes it onto the world.
Minaj is now free to roam the streets, filled with other doll-like creatures who can't help but stare at Guetta's incredibly lifelike creation. With Minaj continuing her journey through town, the other jealous doll creatures make their way to Guetta's lab, where he begins to work on them too, giving them more lifelike appearances. The female creatures then discover that he is a man made entirely of chainmail. Meanwhile, Nicki is surrounded by the male dolls as she belts out the song.
As the video finishes, Minaj is spotted riding her horse around town, as the female dolls make their escape from Guetta's place of business.